"Ford Embraces American Heritage to Market Larger EVs in Europe"

Ford is looking to tap into European consumer interest in American heritage by marketing its larger electric vehicles (EVs) as symbols of the classic American road trip. The company plans to position its larger EVs, such as the upcoming Mustang Mach-E SUV, as vehicles that can evoke feelings of freedom and adventure associated with the American West.

The strategy is a response to the growing popularity of EVs in Europe, where stricter emissions regulations have led to a shift away from gasoline and diesel-powered cars. Ford sees an opportunity to differentiate itself from its European competitors by emphasizing the American roots of its vehicles.

The Mustang Mach-E, for example, will be marketed as a modern interpretation of the classic Mustang sports car, with a focus on its all-electric powertrain and advanced technology. The company plans to highlight the car's ability to take drivers on long trips with zero emissions, making it a sustainable choice for adventure-seekers.

In addition to the Mustang Mach-E, Ford is also planning to introduce other larger EVs in Europe, such as the F-150 Electric, which will be marketed as a rugged and capable workhorse that can handle tough jobs while also being environmentally friendly.

Ford's emphasis on American heritage is not limited to its larger EVs. The company is also looking to promote its classic American pickup trucks, such as the F-150 and Super Duty, as symbols of American ingenuity and determination.

Overall, Ford's strategy of marketing its larger EVs as symbols of American heritage is a clever way to tap into European consumer interest in American culture and differentiate itself from its competitors in a rapidly-evolving market. By emphasizing the vehicles' all-electric powertrain and advanced technology, Ford is also able to appeal to European consumers who are looking for sustainable and efficient transportation options.